Through the SER® process, we were able to identify the specific product attributes that best suited Smoothflo’s machines and ensure that material was supplied to match those specifications.

Also, through better understanding Smoothflo’s business, BlueScope Distribution has also been able to develop a tailored stock management and JIT supply package. “In the grand scheme of things, we’re a small operation, but BlueScope understand the variety of steel widths and thicknesses we require,” said Bernard Toohey, owner of Smoothflo.

“The previous owner of the business hadn’t tried to expand into other states, but I have distributors now in Sydney, Brisbane, Perth and Darwin. We are looking to expand into Adelaide in the near future.”

“BlueScope has provided sales leads to assist with that process.” Smoothflo Products is a small company that sees its strength in flexibility and commitment to fully servicing the needs of its customers.

In addition to its range of duct products, Smoothflo offers a comprehensive in-house metal pressing and sheet-metal blanking service, utilising the latest in press technology. Through its relationship with BlueScope, Smoothflo has access to quality steel to ensure that it will always be able to make the most of its equipment’s capabilities.

We have found, our customers pursue the SER® as a vehicle to look at their business in a different way to make some small changes to reap big rewards. The Steel Efficiency Review® aims to provide recommendations to support our customer’s business and at the same time improve our product and service offer.

To register for the Steel Efficiency Review® click here.


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