Seizing the market was considered to be a challenge for steel businesses serving diverse industries in Australia. The need for increased exposure into new and existing markets by looking at things differently in their business and operations was paramount. The challenge of launching a new product or service into these markets was common. And the requirement to partner with a known and trusted supplier with brand leverage was critical.

Our SER® consultants have recommended the following 3 key value proposition solutions to seize the market:

  1. Access to high quality branded steel products. Leveraging recognised, reputable and high quality steel products will allow steel business to leverage market awareness to grow market share and increase revenue. Working with a supplier to further promote your products and services into new and existing markets will not only provide access to the right stock but also increase market penetration.
  2. Quality assurance and certification. Quality assured and fit for purpose products allow steel businesses to deliver on demanding customer and project specifications. Test certificates provide the peace of mind and the traceability required to ensure product is compliant to Australian Standards. This allows for greater access to market opportunities by creating greater awareness in the form of case studies and testimonial project work. This reduces business and operational risk.
  3. Optimal stock sizes and attributes. By investing in optimal material sizes and attributes where possible; steel businesses will gain greater access to market opportunities. By dealing with a reputable supplier will help make the right decisions for both your business and customer. This will provide access to new products and markets – allowing awareness and the breakthrough of new approaches and solutions.

By implementing these value proposition solutions, our customers not only seize the market but they start to put their own customers first and even highlight the causes of many other problems within processes that are hidden by this waste. A competitive advantage starts to get built and can be very strong when customers start to experience a different and better offer, superior to others in the market.

Download our State of Market Reports for our insights and learnings on businesses of all shapes and sizes across Australia. To register for your own FREE Steel Efficiency Review® click here.