“The most important factors for success are patience, a focus on long-term rather than short-term results, reinvestment in people and plant, and an unforgiving commitment to quality” – Robert B. McCurry, former Executive V.P., Toyota Motor Sales

This chapter of the Toyota Way, was hard hitting and to the point. We found as a business operating in any market and serving any customer; without “… a constancy of purpose and place” you are lost. Constancy of purpose explains why, in any given year, if you bet Toyota will make a profit, you will probably win. You will not see huge growth spurts from one year to the next or major shifts in strategy. You will not see boardroom coups where a new regime takes over and remakes the company. Rather, you will see a slow and steady movement forward year in and year out.

So for Toyota the true mission was always to deliver the following:

  • Contribute to the economic growth of the country in which it is located.
  • Contribute to the stability and well being of team members.
  • Contribute to the overall growth of Toyota.

With our SER® program we encourage our customers to think of the long term options allowing decision making to pave a path forward for future success. This success will be enjoyed by all parties – customer and supplier. A win-win long-term result will be delivered.

This may involve some difficult short term management decisions, huge errors, and even conflict along the way with our SER® key findings. But if we both stay committed to the future state, like Toyota we will reap the rewards of this program. We will keep you posted with our case studies.

The Steel Efficiency Review® aims to provide recommendations to support our customer’s business and at the same time improve our product and service offer.

To register for the Steel Efficiency Review® click here.

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