In one of our recent SER® visits we have found knowledge-based power and tailored solutions can help increase productivity, reduce waste, and squeeze every last ounce of value from our resources as a steel supplier to help our customers with their challenges and growth plans.

As we share information on upcoming projects, general work, the industry in general – this process helps us to make decisions geared to a more profitable and productive destiny with our customers front of mind. We both embark on a similar direction that is mutually beneficial and there is a clear understanding of outcomes.

The SER® can do this based on the robust process of involving multiple stakeholders – our best people matched with our customers best people. This can only drive us towards the right approach for both businesses – supplier and customer.

And sometimes it’s the simplest of fixes that end up saving our customers a lot of money, effort and concern. Help us uncover the best way to serve you and deliver exceptional customer service. For more information contact your local SER® representative. Our customer relationship is key. Hear it directly from Mackay Boat Trailers – one of our key customers.


We have found, our customers pursue the SER® as a vehicle to look at their business in a different way to make some small changes to reap big rewards. The Steel Efficiency Review® aims to provide recommendations to support our customer’s business and at the same time improve our product and service offer.

To register for the Steel Efficiency Review® click here.


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