GREATER ACCESS TO MARKET OPPORTUNITIES was considered to be a challenge for steel businesses serving diverse industries in Australia. From our completed Steel Efficiency Review® consultations we have found widespread need for greater access to the market in addition to a combination of the other value proposition solutions.

Our SER® consultants have recommended the following 3 key value proposition solutions to help gain GREATER ACCESS MARKET OPPORTUNITIES:

1. ACCESS TO HIGH QUALITY BRANDED STEEL PRODUCTS. Leveraging recognised, reputable and high quality steel products will allow steel business to leverage market awareness to grow market share and increase revenue. Working with a supplier to further promote your products and services into new and existing markets will not only provide access to the right stock but also increase market penetration.

2. QUALITY ASSURANCE AND CERTIFICATION TO ENSURE PRODUCT IS FIT FOR PURPOSE. Quality assured and fit for purpose products allow steel businesses to deliver on demanding customer and project specifications. Test certificates provide the peace of mind and the traceability required to ensure product is compliant to Australian Standards. This allows for greater access to market opportunities by creating greater awareness in the form of case studies and testimonial project work.

3. OPTIMAL STOCK SIZES AND ATTRIBUTES. By investing in optimal material sizes and attributes where possible; steel businesses will gain greater access to market opportunities. By dealing with a reputable supplier will help make the right decisions for both your business and customer. This will provide access to new products and markets – allowing awareness and the breakthrough of new approaches and solutions.

We have found, our customers pursue the SER® as a vehicle to look at their business in a different way to make some small changes to reap big rewards. The Steel Efficiency Review® aims to provide recommendations to support our customer’s business and at the same time improve our product and service offer.

To register for the Steel Efficiency Review® click here.