The need for increased exposure into new and existing markets by looking at things differently in your business and operations is paramount. The challenge of launching a new product or service into these markets was common. And the requirement to partner with a known and trusted supplier with brand leverage is critical. The key to market success lies in being able to manufacture high quality and fit for purpose products. Implementing quality standards measured and determined by customer satisfaction and requirement will help to deliver a compelling value proposition. Deeply understanding your customers’ drivers for success will allow you to create a point of difference with your offerings.

We have found if you can improve your processes relentlessly and innovate your product range at the same time, the competition overseas will become irrelevant. Innovation must become a big part of what you stand for – meaning you cannot accept the status quo. And by being local you will have the advantage of being flexible and meeting tight deadlines and changes to projects, whilst maintaining a high standard you will be proud of. As a supplier of steel and aluminium products, we must continue to strive to find a better way with our customers. The Steel Efficiency Review® aims to provide recommendations to change and improve our customer’s business and at the same time our product and service offer.

Utilising the Steel Efficiency Review® to better understand businesses serving diverse industries, our SER® consultants have recommended the following 3 key value proposition solutions to help gain GREATER ACCESS MARKET OPPORTUNITIES:

1. ACCESS TO HIGH QUALITY BRANDED STEEL PRODUCTS. Leveraging recognised, reputable and high quality steel products will allow steel business to leverage market awareness to grow market share and increase revenue. Working with a supplier to further promote your products and services into new and existing markets will not only provide access to the right stock but also increase market penetration.

2. QUALITY ASSURANCE AND CERTIFICATION TO ENSURE PRODUCT IS FIT FOR PURPOSE. Quality assured and fit for purpose products allow steel businesses to deliver on demanding customer and project specifications. Test certificates provide the peace of mind and the traceability required to ensure product is compliant to Australian Standards. This allows for greater access to market opportunities by creating greater awareness in the form of case studies and testimonial project work. This reduces business and operational risk.

3. OPTIMAL STOCK SIZES AND ATTRIBUTES. By investing in optimal material sizes and attributes where possible; steel businesses will gain greater access to market opportunities. By dealing with a reputable supplier will help make the right decisions for both your business and customer. This will provide access to new products and markets – allowing awareness and the breakthrough of new approaches and solutions.

We have found, our customers pursue the SER® as a vehicle to look at their business in a different way to make some small changes to reap big rewards. The Steel Efficiency Review® aims to provide recommendations to change and improve our customer’s business and at the same time our product and service offer.

Download our State of Market Reports for our insights and learnings on businesses of all shapes and sizes across Australia.

To register for your own FREE Steel Efficiency Review® click here.