GREATER ACCESS TO MARKET OPPORTUNITIES was considered to be a challenge for steel businesses serving diverse industries in Australia. Possible causes of limited market exposure comprise:
- Inaccurate Forecast Information
- Unreliable Legacy Processes
- Treating Marketing as a Cost
Limited market exposure may cause businesses to reserve their cash flow and treat marketing as a cost. We have found if you could increase market exposure the benefits would go straight back on your bottom line – possibly improving the sales and profit in your business. The Steel Efficiency Review® process recommends operations, sales and marketing teams work together. This will help increase market exposure.
Our SER® consultants have recommended the following value proposition solutions to create greater access to market opportunities:
- Access to high quality branded steel products
- Quality Assurance and Certification
- Optimal stock sizes and attributes
The Steel Efficiency Review® aims to provide recommendations to support our customer’s business and at the same time improve our product and service offer. To register for the Steel Efficiency Review® click here.