GREATER ACCESS TO MARKET OPPORTUNITIES was considered to be a challenge for steel businesses serving diverse industries in Australia. Possible causes of limited market exposure comprise:

  • Inaccurate Forecast Information
  • Unreliable Legacy Processes
  • Treating Marketing as a Cost

Limited market exposure may cause businesses to reserve their cash flow and treat marketing as a cost. We have found if you could increase market exposure the benefits would go  straight back on your bottom line – possibly improving the sales and profit in your business. The Steel Efficiency Review® process recommends operations, sales and marketing teams work together. This will help increase market exposure.

Our SER® consultants have recommended the following value proposition solutions to create greater access to market opportunities:

  • Access to high quality branded steel products
  • Quality Assurance and Certification
  • Optimal stock sizes and attributes

The Steel Efficiency Review® aims to provide recommendations to support our customer’s business and at the same time improve our product and service offer. To register for the Steel Efficiency Review® click here.