Many of us carry this image of customer service only being conducted by a small group of people. That’s a kind of image from another time. An outdated image now being challenged by the Steel Efficiency Review®; involving different stakeholders who touch the product and will help make every interaction with our customer a successful one.

So it stands to reason we will live up to our promise as we now work with our customers to better understand their key issues, bottlenecks and opportunities to improve. By providing our people with the ability to freely collaborate and act as “one team” we remove all obstacles from creating a real difference and servicing our customers beyond their expectation. And that is how we aim to turn our steel into gold.


The Steel Efficiency Review® aims to provide recommendations to support our customer’s business and at the same time improve our product and service offer.

To register for the Steel Efficiency Review® click here.

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