At the back of an exciting 2017, something that Australian steel manufacturers should continue to provide is a compelling value proposition for their customers when competing against cheaper overseas alternatives.

How can Australian manufacturing businesses achieve this?

The key to operational success lies in being able to manufacture high quality and fit for purpose products locally. Implementing quality standards measured and determined by customer satisfaction and requirement will help to deliver a compelling value proposition. Deeply understanding your customers’ drivers for success will allow you to create a point of difference with your offerings.

We have found if you can improve your processes relentlessly and innovate your product range at the same time, the competition overseas will become irrelevant. Innovation must become a big part of what you stand for – meaning you cannot accept the status quo. And by being local you will have the advantage of being flexible and meeting tight deadlines and changes to projects, whilst maintaining a high standard you will be proud of.

As a supplier of steel and aluminium products, we must continue to strive to find a better way with our customers. The Steel Efficiency Review® aims to provide recommendations to change and improve our customer’s business and at the same time our product and service offer.

Download our State of Market Reports for our insights and learnings after completing 1,011 Steel Efficiency Review® consultations on businesses of all shapes and sizes across Australia. To register for your own FREE Steel Efficiency Review® click here.